The results of the coefficient of determination analysis = r2 = 31.36%. The results of his research are: For simple linear regression analysis the results are: b = 0.43, a = 18.28, then Y = 18.28 + 0.43 X. The purpose of this research is to find out whether there is a trademark influence on purchasing decisions of Honda motorcycles. The method in this study uses the field reserch method to obtain primary data in the form of observations, interviews and questionnaires and the library reserch method to obtain secondary data in the form of library data from scientific works, thesis, thesis, dissertation and books relevant to the research title. Whereas purchasing decisions are a process of integration that combines knowledge to evaluate two or more alternative behaviors and choose one of them. Brands are signs in the form of images, names, words, letters, numbers of color arrangements, or a combination of these elements which has a distinguishing power and is used in the trading of goods and services. Products that have strong brands will be difficult to imitate because consumers' perceptions of value or certain brands will not be easy to create. Trademarks will be a source of competitiveness that can last a long time and can be a producer of cash flow for the company in the long run. The results of this study indicate that (1) Corporate Image has a positive and significant effect on Purchasing Decisions, (2) Brand Image does not significantly influence Purchasing Decisions, (3) Price positive and significant effect on Purchasing Decisions, (4) Purchase Decisions have a positive and significant effect on Customer Satisfaction, and (5) Corporate Image has a positive and significant effect on Purchasing Decisions and their implications for Customer Satisfaction. The data analysis used in this study is assisted by the SPSS Version 23. The analytical method used is path analysis. The sampling technique in this study the author uses a saturated sampling method. The population in this study were customers of PT. Competition in the business world today is getting tougher and companies must have a vision and mission that must be maintained so that customers and partners or company colleagues do not turn away. This study aims to analyze the effect of Brand Image, Company Image, and Price on Purchasing Decisions and Their Implications on Customer Satisfaction of Medical Device Products in Jabodetabek at PT. The results of this study indicate that (1) Service Quality has a positive and significant effect on Purchasing Decisions, (2) Promotion has a positive and significant effect on Purchasing Decisions, (3) Service Quality has a significant indirect effect on Customer Satisfaction, (4) Influential Promotion indirectly significantly towards Customer Satisfaction, and (5) Purchasing Decisions have a positive and significant effect on Customer Satisfaction. The sampling based on the theory of Structural Equation Modeling (SEM) amounted to 100 respondents. the population in this study was BPJS Employment of Banten Region customers. The type of research used for this study was to use descriptive analytic research. With the sanctions and regulations imposed on the Wage Recipient field, the reach of participants will be easier, in contrast to the Non-Wage Recipient (BPU) field which consists of independent workers (informal) will tend to be more difficult considering the different backgrounds and professions of informal workers certainly must have good quality public services to gain public trust in BPJS Employment. In accordance with the Presidential Regulation of the Republic of Indonesia number 109 of 2013 concerning the phasing in the participation of social security programs, the BPJS Employment consists of two fields, namely the Wage Recipient and Non-Wage Recipient fields. This study aims to analyze the effect of Service Quality and Promotion on Purchasing Decisions and Their Implications on Customer Satisfaction.
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